The eighth Stakeholder Reference Group (SRG) for the Moving Forward Together (MFT) Programme took place on Wednesday the 28th of March. The Group of 16 patient, service user and carer representatives (details at the end) heard a presentation by John Barber, Patient Experience and Public Involvement Manger and NHS Greater Glasgow and Clyde Engagement Lead for Programme about the intended approach to wider public engagement.
John described how the Programme wanted to create videos and content that was ‘shareable’ and would provide information for the digital age. This would be based on the insights and key messages developed with the Group and that it was about sharing the concepts for new ways of working that they had heard more widely and asked members for feedback on how they intended to do this.
The Group agreed that the overall approach needed to be different from previous ways of engaging and that the use of digital and social media should be emphasised; however this should not be the sole way and some traditional methods using leaflets, speaking directly to people and offering other ways beyond the internet and email was still required.
The Group agreed that attempts had to be made to change the culture and expectation that people had about health and social care services and that this would be no easy task. They said that trying to reach a different audience was important and that the messages needed to come from those affected by them – from both the public and staff’s perspective and illustrate how change is required, but that this could also that it was fundamentally positive.